Description
- Unmatched Potency* - 2210 mg Omega-3s Per 2 Softgels
- Efficacious Dose Of EPA, DHA, DPA, & ETA Per Serving*
- Science-Based Ratio Of EPA:DHA*
- Natural Re-Esterified Triglyceride-Form*
- Superior Bioavailability To Ethyl Ester Form Omega-3s*
-
More Stable And Resistant To Oxidation Than Ethyl Ester Form Omega-3s*
- Thoroughly Rancidity & Oxidation Inspected*
- TOTOX (Rancidity/Oxidation Rating) Toxin Standards Surpassing Any Other Industrial Standard*
- Third-Party Tested & GMO-Free*
- Third-Party Tested For Purity, Potency, Heavy Metals, And Toxins With Rigorous Threshold Cutoffs*
-
Confirmed To Meet Label Claims For Every Active Ingredient*
- Sourced From 100% Wild-Caught Anchovies, Sardines, & Mackerel*
- Sustainably Harvested Fish Oil*
- Infused Astaxanthin & Mixed Tocopherols To Bolster Omega-3 Integrity*
- Blood Red Softgels - The Naturally Occurring Antioxidant Astaxanthin Gives Krill Oil Its Red Color And Is Believed To Protect The Oil From Oxidation, Provide Additional Health Support, And Even Augment Aerobic Exercise Efficiency*
- Krill Oil-Esque Omega-3 Oxidation Attenuation, With The Potency Of A Highly Concentrated And Bioavailable Fish Oil*
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Vitamin E Complex Complements Astaxanthin In Supporting Maximum Omega-3 Integrity*
- Fresh Lemon Scent & Taste*
- No Fishy Burps*
Introducing Omega-3 Elixir™ - For those seeking the most robust Omega-3 support in every serving.
There are very few supplements that are widely accepted as non-negotiable staples for most people.
A premium quality fish oil formula is one of those.
With that said, finding a potent, quality product that hasn’t gone rancid is far more difficult than with essentially any other dietary supplement.
The unfortunate reality of the Omega-3 market is that the quality varies so widely that taking a fish oil supplement often feels like a gamble.
You’re not only hoping it's not underdosed, but also that it's not rancid and doing more harm than good.
A 2023 multi-year rancidity analysis of Omega-3 supplements found that nearly half of the products on the market that they tested were oxidized/rancid [R].
A larger study conducted in 2015 shed light on how prevalent low-quality Omega-3 products were at the time, and it doesn’t appear that things have improved much since. The oxidation/rancidity status of 171 North American Omega-3 supplements were analyzed, and the results revealed that 50% of the products exceeded the voluntary recommended levels for markers of oxidation. Another 18% of products were approaching the limits with 1-3 years before expiration [R].
Another study analyzing 32 Omega-3 supplements found that only 3 of them contained quantities of EPA and DHA that were equal or higher than labeled content, with most products tested (69%) containing <67%. The vast majority of supplements exceeded recommended levels of oxidation markers. 83% products exceeded the recommended PV levels, 25% exceeded AV thresholds and 50% exceeded recommended TOTOX levels. Only 8% met the international recommendations [R].
Given this is one of the most impactful health-supporting categories of supplements we personally use ourselves daily, and will likely stay on in perpetuity, we set out to create the highest quality and most innovative formula possible, and that’s exactly what we accomplished.
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